Content – It’s An Algorithm 

Hollywood and the TV industry spend a lot of money figuring out what people wanted to watch.

It was a hit and miss. Strong shows or movies could offset the weaker ones. Executives could give a potential TV show (eg: Seinfeld or Cheers) or another so-so movie a sequel. In hopes that it’ll find an audience.

Fortunately, once the technology companies like Amazon Video, Hulu, Netflix and YouTube arrived, content became an algorithm. An algorithm based on analytics, designed to help these companies gain insights into their customers.

The perfect example?


Using the:

A) 30 millions “plays” a day from its subscribers (when they pause, rewind and fast forward)

B) 3 million searches its subscribers does 

C) data its subscribers generate (when they watch the shows, on what devices) and

D) the viewers metadata that describes the talent, action, tone and genre

Netflix was able to use all the data to create original content. Original content such as “House of Cards.” “Orange is the New Black.” “The Crown.”

That’s the power of big data.

Big data that allows you to create hits.

Not misses.

NB. Need more proof that big data and the algorithm can create content and drive subscriber growth? Netflix’s recent quarter. Where the company gained 5 million international users. 2 million US users.


Bulygo, Zach “How Netflix Uses Analytics To Select Movies, Create Content and Make Multimillion Dollar Decisions”

Carr, David “Giving Viewers What They Want,” February 24th, 2013

Finimize “Netflix, too busy to Netflix n’ chill,” January 19th, 2017 email newsletter

Published by Nick, aka, Research Guru

My real name is Nick but my clients call me the Research Guru. Why? Because I love researching and finding information. And they’re literally amazed when I find the information for them. I love analyzing how technology influences the media and entertainment world. Because the media and entertainment industry is constantly changing. And technology is playing a big role in changing it (from CD’s to live-streaming). Finally, I love coffee, going to the gym/working out and anything to do with athletic leisure clothing (I’m a big Lululemon fan). P.S. If you need to follow me on social media: Twitter: @nickhtang Instagram: @the_information_guru