#AIChat is a 20-30 minute Twitter Chat on artificial intelligence.
That cuts through the artificial intelligence noise.
To help you make smarter artificial intelligence decisions.
On Thursday, February 21, 2019, my guests were Yves Bergquist (Twitter handle: @punkstrategy) and Peter D. Cathy (Twitter handle:@pcsathy)
The topic? Artificial intelligence, media and technology.
——- Mistakes are mine ——-
This is the only question @pcsathy and @punkstrategy will talk about on #AIChat. Q1) how can #AI impact the #media/#tech world?
— Nick Tang (@nickhtang) February 21, 2019
A1) #AI can impact in some obvious ways – with deeper #video personalization, recommendations. It’s all-out #SVOD wars, and AI-fueled personalization is a key battleground amongst behemoths like #Netflix, #Amazon (& soon to be Apple & Disney) #AIChat
— Peter D. Csathy (@pcsathy) February 21, 2019
There are many opportunities to develop better audience insights in the media industry. For example, we’ve developed models for a big music publisher that can predict the Spotify performance of any track with 98% accuracy 10 days out.
— Yves Bergquist (@punkstrategy) February 22, 2019
Sorry joining this thread a little late. When you think about AI in media, you have to think of two broad categories of value proposition: (1) optimization and (2) insights
— Yves Bergquist (@punkstrategy) February 22, 2019
Absolutely agree on both points as being two broad categories of value proposition
— Peter D. Csathy (@pcsathy) February 22, 2019
(1) optimization means that there are many aspects of production and post-production that can be optimized, to reduce costs and speed up time to market. This is especially important, as Peter mentioned, in the SVOD era.
— Yves Bergquist (@punkstrategy) February 22, 2019
Media making has 100s of tasks, jobs, processes, that nobody has ever heard of, that would greatly benefit from #ai. For example: asset tracking and archiving, for example. In Post, you have 100s of versions of the same file, it’s hard (and expensive) to keep track of
— Yves Bergquist (@punkstrategy) February 22, 2019
(2) the second category, insights, has to do with using ML and AI to build a giant microscope to look much more deeply into content, audiences, and the cognitive relationship between the two. We spend a lot of time and resources at ETC and Corto building applications like that
— Yves Bergquist (@punkstrategy) February 22, 2019
We can predict Spotify performance just with audio features of the track with 75% + accuracy. It’s pretty incredible, now music marketing can be managed like stock trading
— Yves Bergquist (@punkstrategy) February 22, 2019
1/2 Lets first establish that there are ethical concerns with #AI. The deeper we go with the tech, the scarier it can be. Even on a surface level of Netflix recommendations. Do I want an AI to know me better than me? But its impact could improve how we bank, curate information
— Bobby Carlton #VR/#AR/#XR/#Tech/#Futurist (@bcarlton727) February 21, 2019
2/2 and I do think that AI has the ability to simplify our lives. But I see a blended world of tech that uses #AR, #AI, #wearables, #smartdevices all together in cars, our homes, work, and schools, and its impact will be incredibly scary.
— Bobby Carlton #VR/#AR/#XR/#Tech/#Futurist (@bcarlton727) February 21, 2019
A2) #AI will increasingly smartly predict the shows/content that will be compelling to you (to help you find the content needles in the increasingly massive video haystack) #AIChat
— Peter D. Csathy (@pcsathy) February 21, 2019
A3) #Netflix’s recent #Bandersnatch experiment (a story that allows you to choose which path to take) will evolve to AI choosing the story-line that most appeals to you #AIChat
— Peter D. Csathy (@pcsathy) February 21, 2019
A4) #AI is getting so good at text – imagine #AI drafting full screenplays – that developer #OpenAI won’t make its most recent version publicly available for fear of downside risks #AIChat
— Peter D. Csathy (@pcsathy) February 21, 2019
Not going to happen for a long time Peter
— Yves Bergquist (@punkstrategy) February 22, 2019
Well, they are not making it publicly available now because they are concerned. And absolutely believe it will happen sooner than we think
— Peter D. Csathy (@pcsathy) February 22, 2019
A5) Imagine #AI being used to draft news stories so believable that we can’t know the truth from not – because it is happening now #AIChat
— Peter D. Csathy (@pcsathy) February 21, 2019
A5a. Follow up -> off the top of your head, do you know any case studies of this? #AIChat
— Nick Tang (@nickhtang) February 21, 2019
Nick — check this out – https://t.co/c35OXxKLn1
— Peter D. Csathy (@pcsathy) February 21, 2019
I disagree with Peter here, AI-generated screenplays won’t happen for a long time, for a lot of technical reasons (mostly due to the inability of current ML architectures to abstract low-level data into symbols, which are what stories are made of)
— Yves Bergquist (@punkstrategy) February 22, 2019
It’s only a matter of time Yves, however. Believe me, I believe in humanity-fueled creativity. I still believe that, no matter what, an inner human “soul” element exists that will never be surpassed in the arts
— Peter D. Csathy (@pcsathy) February 22, 2019
The other reason why this isn’t a good idea is that a considerable part of media consumption is related to human brands designing products that are compelling because they draw on a common understanding and appreciation of the human condition
— Yves Bergquist (@punkstrategy) February 22, 2019
A6) In the world of music, we increasingly listen to our favorite artists and songs via AI-powered Alexa, Siri and Google Voice #AIChat
— Peter D. Csathy (@pcsathy) February 21, 2019
A7) AI-driven platforms are now a central focus for all major music services like #Spotify #Pandora #AppleMusic #AIChat
— Peter D. Csathy (@pcsathy) February 21, 2019
A8) Let’s go deeper – #AI will increasingly transform our live experiences as well. We will be able to intelligently interact & engage with those not physically present with us, but in the meta-verse. Check out Vortex Immersion Media https://t.co/hdMXSevmXl
— Peter D. Csathy (@pcsathy) February 21, 2019
That I believe in, but I want to extend it even further: we’re doing research at ETC on telling personalized stories on the scale of an entire city: THAT is the future we’re building
— Yves Bergquist (@punkstrategy) February 22, 2019
@PRKezza @mpfalangi -> any #AIinPR implications?
— Nick Tang (@nickhtang) February 21, 2019
Absolutely — I see it in two ways: 1/2 Check out my earlier comment about #AI driven text being so good that we won’t be able to distinguish between “real” PR and “fake” PR. Now anyone will sadly have the opportunity to being a fake spokesperson #AIChat
— Peter D. Csathy (@pcsathy) February 21, 2019
Definitely- have touched on this a bit more here https://t.co/4wo318ywUA
— Maria Loupa (@mpfalangi) February 21, 2019
2/2 On the more proactive front, #AI will help PR specialists to much more quickly identify stories, news, etc. that impact their client, company, etc. in order to respond as expeditiously and effectively as possible #AIChat – even automatically/instantaneously
— Peter D. Csathy (@pcsathy) February 21, 2019
A9) And, in the world of AR/games – check out how #AI-driven AR objects/characters interact intelligently in real-world situations and environments. #TediBerry is one to watch – check out this demo https://t.co/ZZ3HgD8cyu⁰ #AIChat
— Peter D. Csathy (@pcsathy) February 21, 2019
Sorry to have missed this #AIChat. Great to learn about the #AI impacts in the media & ent sector. Personalization is a key AI trend spanning many industries that we work with as well, incl #banking, #finance & #insurance — all with a goal to drive #CX.
— Adlib Software (@adlibsoftware) February 22, 2019
How soon will AI be used on things like EPGs?
— Jenny Priestley (@jennypriestley) February 21, 2019
Electronic Programming Guide (I haven’t had my 3rd cup of coffee yet Jenny)?
— Nick Tang (@nickhtang) February 21, 2019
Ahh, I see your question now! AI is already used in EPGs. AI is already being used significantly in all modes of navigation for the major SVODs and OTTs
— Peter D. Csathy (@pcsathy) February 21, 2019
Thanks for the swift reply! As someone who used to sign off EPG content I’m yet to be convinced AI works better than humans. We shall see… 😀
— Jenny Priestley (@jennypriestley) February 21, 2019
No one knows how far #AI will go — but, it appears to be rather daunting … and downright scary at times and in certain contexts. Am not a doom and gloom kind of guy — but #AI will disrupt our lives and professions much more than most of us think
— Peter D. Csathy (@pcsathy) February 21, 2019
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