Welcome to my weekly roundup on how technology impacted the media and entertainment world this week. This is one super trend that you need to keep an eye on. Why? Because the lessons you learn on how the media and entertainment world is coping with the technology giants (Netflix, Apple etc) can be applied to your own business.
I could write about how:
A) Netflix, Hulu and Amazon have forced the cable and linear television world to make less shows (it used to be a 22-24 episode order from the network. This meant that some shows were great. Others were bad. And you needed to include a cliffhanger at the end of the season to keep your viewers hooked for the new season. Now? 6 to 10 episodes. Why? Quality over quantity. Definite start, middle, end):
B) machine learning and artificial intelligence is being used in the film world for insights (using artificial intelligence will help you figure out whether or not your film or television show will be successful when the software analyzes past films or television shows to find the themes you need to succeed):
C) everyone is trying to create their own Netflix type streaming video device (remember, if you can’t create a user friendly search function, your client will cancel your service. To be honest with you, that’s one of the strengths of the technology companies. And the cash they have to spend on content):
But let’s talk about Android TV:
1) because when it comes to using a box, you always think of Apple TV, Roku or Comcast X1
2) Android TV = the one flying below the radar. The one who slowly eats away at your market share until it’s too late (I’ll declare my bias. I hate Android from a smartphone operating system and app developer POV. Why? Lack of security updates as each smartphone company takes its time in customizing this for their clients (unless it’s a Google phone. Then you’ll get it automatically). From an app developer POV, you need to create a separate app for each smartphone company (unlike Apple = one uniform app developer process)).
Let’s break this down:
Software drives innovation. Without it, you’re stuck. Your clients will buy from your competitors (they’ll see you as a technology Luddite). As a cable network, if you can’t afford to create your own operating system, you can either contact Apple TV etc to see if you can borrow their technology.
Or create your own using Android TV’s software (I get it. What’s not to love about it? Customizing to suit your needs? Check. Saving money? Check. Faster deployment so your clients will stay with you? Check).
Either way, you win.
And your clients will be happy with you.
Enjoy your weekend!