Mindset ——> technology eating the media and entertainment world

Happy Thursday.

This my attempt at writing an article similar to the ones I’ve read from EYQ Think Tank and KPMG Institute except it’s with a twist. Instead of looking at the big picture (example: how the aging population will impact businesses and government), I’m going to link mindset and how technology companies such as Netflix and Apple (who have the right mindset) are eating/disrupting the media and entertainment world.

If you think about it, the media and entertainment world is the first to be disrupted by technology. From video tapes to streaming video, every other industry notices what happening and adapts the lessons they learned from the media and entertainment world.

Don’t worry, if anyone is reading this from team EYQ Think Tank or KPMG Institute. I’m researching a big picture item. That ties together baby boomer, retirees and Britbox versus a focus on millennials from a media and entertainment POV. That includes blockchain and it’s implications for businesses and governments.

Finally, a shout out to Amber Gabrielle (her Twitter handle? @OhSheWentGlobal) and Tricia A Howard (@TriciaKicksSaas). You should follow them on Twitter. Amber – thank you for your motivating tweets this week. Tricia – thank you for having me as a guest on your #TKSLive chat last Tuesday (https://www.pscp.tv/TriciaKicksSaaS/1OyKAeXyYEeKb). It was the inspiration for this research piece.

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I’ll be honest with you.

I set the bar very high for myself.

In everything I do.

Why?

For two reasons:

A) High standards help me develop an abundance mentality mindset. A mindset that allows me to see the possibilities that no one else sees. And doesn’t allow me to to settle for anything less. And

B) It gives me the courage to take the leap when others stay still.

For example, while I’m in kettlebell class, it surprises me that people have a weak mindset. They’re afraid to pick up a heavy kettlebell (heavy kettlebell to me means using a 20kg and above. For me personally? Using a 24kg or 32kg kettlebell for certain moves) to do one two handed kettlebell swing because they’re scared (scared of what? Failing? Failing and fear is how you learn. It helps you move forward in life. The faster you fail, the faster you’ll grow. And develop an abundance mentality mindset).

That’s one of the reasons why I set the example in class when I pick up a heavy kettlebell (one of the key traits to abundance mentality? Setting the example for others. To prove to them that they can do it. To bring people around me up, not down).

And that’s the other reason why I hire personal trainers (that’s the other key to abundance mentality: finding others who can push you beyond your limits). Not only do they keep me accountable during my training sessions but they give me the extra incentive to do my best, even though I don’t feel like it on some days (abundance mentality tip #3: seize the moment. What can you do right now to learn something new about yourself? To become a lifetime learner? To overcome your fears? And hi Coach Wayne, Paula, Matt, Vince and Rachel – I am so, so, so grateful that you’re helping me grow and improve each session. Thank you for being part of my journey).

How is this linked to technologies companies like Netflix and Apple eating the media and entertainment world?

1) technology companies look at the possibilities. To make it easier for their guests to watch their content (I love using the word guest because if you think about it, that what happens when we sit in front of the TV to watch our favorite programs from Netflix et al – we’re their guests. If they don’t make it easy to find or recommend something to watch based on our past viewing habits, we’ll switch to something else)

Here’s one way they’re doing it:

https://www.rapidtvnews.com/2019092357374/netflix-to-launch-indian-heist-thriller-drive.html

Notice what Netflix (and the rest of them like Apple) are doing? Practicing an abundance mentality. Finding ways to disrupt the cable and linear television world. Thinking on a global scale. By examining what their guests are watching. And finding ways to create the content that everyone will watch. By not playing it safe. If the content fails, they move and learn from it. Fast.

2) now, let’s compare this to broadband/linear TV/cable companies:

https://www.telefonica.com/en/web/press-office/-/telefonica-and-atresmedia-join-forces-to-create-spanish-language-fiction-content-around-the-world

While I commend Telefonica for trying, believe me when I write this – it’s too little, too late. Especially if you want to play on a global stage.

Notice their mindset.

The:

“We’ll throw something against the wall to play catch up with everyone else.”

“Wait. Where did they come from?”

“Let’s copy everyone else. If it works for them, it might work for us.”

Ugh.

The key lessons?

1) Stop playing it safe. If you do, nothing happens. You’re stuck with the status quo. 

2) Start taking risks. When you do, amazing things happen (abundance mentality).

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