Hi!
2019 has flown by.
I know you’re making plans right now to succeed in 2020.
Here’s the last #AIChat Twitter chat for 2019.
**** Mistakes are mine. ****
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Your last #AIChat for 2019!
Instead of a live #chat with my guest @carynrweiss, we’re looking forward to reading your 💭 to this ? (Caryn will chime in later on)
How has #AI impacted the #marketing 🌎?
P.S. & like @NailedIt, there’s a time limit
5PM ET.
Today. pic.twitter.com/XTUwvk4o6T
— Nick Tang (@nickhtang) December 12, 2019
#AI hasn’t just impacted #marketing it REVOLUTIONIZED it. AI empowers marketers to make smarter decisions, predict consumer behavior, define strategies & prioritize activities. It finds buyers, optimizes bids/campaigns & personalizes experiences.
Looking forward to this #AIChat
— Mother of non pineapple-infested pizzas (@carynrweiss) December 12, 2019
Bummed I missed this… would have loved to tried to loop @cspenn in this conversation
— Colin Browning (@crbrowning) December 19, 2019
What’d I miss?
— Christopher S. Penn (@cspenn) December 19, 2019
Didn’t miss a thing – but there is an ongoing #AIChat – general topic of marketing – good opportunity to share your wisdom on the topic.
— Colin Browning (@crbrowning) December 19, 2019
What’s your most pressing question? After all, since AI is fundamentally math, asking how AI impacts marketing is analogous to asking how math impacts marketing 🙂
— Christopher S. Penn (@cspenn) December 20, 2019
Will #AI be smart enough to create a #marketing campaign on its own?
— Nick Tang (@nickhtang) December 20, 2019
#AI is transitioning marketing to very different system as more Corps jump on the Artificial Intelligence Influencer train we are seeing it shift to a personalized in real time system with immediate click options It’s an exciting time🌐🤔 #AIChat
— BrainBlender🤔🌐 (@BrainBlenderTec) December 12, 2019
Does this mean that there will be no need for a human #influencer? Or will it be a 50-50 split btw the AI and human?
— Nick Tang (@nickhtang) December 12, 2019
I DO NOT believe in fake-believe, robot or avatar influencers. It’s the anthesis of what influencer marketing is supposed to be. Utilize AI to make influencer marketing campaigns more effective, but don’t replace the influencer with an AI replacement. #AIChat
— Mother of non pineapple-infested pizzas (@carynrweiss) December 12, 2019
I briefly heard about this fake AI influencer shit. Anyone that would recommend the use of a fake robot AI influencer doesn’t know what #InfluencerMarketing is about. #AIChat
— MDB (@bressler_md) December 13, 2019
Agreed!
— Mother of non pineapple-infested pizzas (@carynrweiss) December 13, 2019
Now more than 68% of execs polled will be using in 2020 it’s surged over last yr 🌐🤔 #AIChat
— BrainBlender🤔🌐 (@BrainBlenderTec) December 13, 2019
68% of execs plan to utilize fake AI influencers as opposed to real or use AI to enhance their influencer programs? These are two very different things. #AIChat
— Mother of non pineapple-infested pizzas (@carynrweiss) December 13, 2019
68% were planing on going #AI influencers as ROI is better as they are result based & are dropping there human influencer programs along with streamlining marketing programs #AIChat
— BrainBlender🤔🌐 (@BrainBlenderTec) December 13, 2019
I don’t understand any of what you just said. And that’s ok.
Again, agree to disagree. Have a nice night & safe travels.— Mother of non pineapple-infested pizzas (@carynrweiss) December 13, 2019
As we see the decline & even @ CES a whole panel was dedicated to extinction of influencer as the way things are moving there will be no need for Human as we are seeing now evolve in supply chain 🌐🤔 #AIChat
— BrainBlender🤔🌐 (@BrainBlenderTec) December 13, 2019
If Kim Kardashian, Megan Markle or Michael B Jordan use or wear something and that something is identified by name it will sell out. IMHO – the human influencer will never die. Have to respectfully disagree with you on this. #AIChat #InfluencerMarketing
— Mother of non pineapple-infested pizzas (@carynrweiss) December 13, 2019
If you watch media & an item comes up you like & it automatically gives you buy link most do Now in Media & celebrity with new tech you can put yourself in role of Meghan or Kim even Michael as you will direct your own narrative & we haven’t even touched economics🌐🤔 #AIChat
— BrainBlender🤔🌐 (@BrainBlenderTec) December 13, 2019
Economically we are moving to a very different model globally as fewer people will have employment like they used to & that goes towards spending as now more are going subscription it’s saves money & keeps budgets in check so generics make up a large part of that market.. #AIChat
— BrainBlender🤔🌐 (@BrainBlenderTec) December 13, 2019
It is nice to see this recent #AIChat focused on marketing. It does now seem that every marketing tech now seems to have some sort of AI enhanced report or sentiment analysis.
— Colin Browning (@crbrowning) December 19, 2019
Will there still be a need for a human #marketer to examine the data #AI spits out? Or do you see #AI “controlling” the entire process? #AIChat
— Nick Tang (@nickhtang) December 12, 2019
There will ALWAYS be a need for a human to interpret the data and ultimately make decisions. #AI just makes decisions a heck of a lot easier, that’s all. And quicker, too. #AIChat
— Mother of non pineapple-infested pizzas (@carynrweiss) December 12, 2019
Good one. Not any time soon, unless the campaign is entirely programmatic from beginning to end already and a human has no creative input. A simple keyword-based, text or text overlay on image ad campaign could be machine-executed from start to finish.
— Christopher S. Penn (@cspenn) December 20, 2019
But anything more than simple programmatic stuff, anything that requires creativity or judgement, is still out of reach for algorithms today. Consider what #AI is really good at: classification and prediction. A campaign is far more than those two tasks.
— Christopher S. Penn (@cspenn) December 20, 2019
The @Brooking Institute said it best: #AI will replace tasks, not jobs. A campaign is, in essence, a job composed of many discrete tasks. Some will be easily automated with AI, like classifying competitive ads into "what worked" and what didn't. Others will be difficult.
— Christopher S. Penn (@cspenn) December 20, 2019
Not really now we are seeing #AI make more decisions based on personal information & preferences which is what the #AI influencer does as instead of Amazon offering recommendations now every company across the net can 🌐🤔 #AIChat
— BrainBlender🤔🌐 (@BrainBlenderTec) December 13, 2019
AI-based influencers is a interesting area. I do wonder if these will be as compelling to consumers (my bet is no). How can a consumer trust the inanimate as much as a real person? #AIChat
— Colin Browning (@crbrowning) December 19, 2019
