The Three. Le Trois. El Tres

Good morning!

Welcome to the Friday (and weekend edition) of The Three. Le Trois. El Tres.

Where I write about the three things that caught my eye this morning (as a subscriber, you’re getting bonus material. Cause I love you.)

Pretty soon, all the sports you see maybe through OTT 

Putting on my media and entertainment lens (and how technology impacts it), there’s not enough room for everyone in the television or cable world (there’s only so many hours in a day. And you want to pay and watch the sports content you want to watch).  Going OTT (Over The Top. This means that you’re using the Internet to watch your favorite show) is the best option for the teams who can’t secure a tv or cable deal.

Article written by Steven Impey: Study: OTT growth to see APAC sports media revenues hit US$7.2bn by 2024

P.S. If it’s happening in APAC, it’ll definitely happen in the rest of the world. It’s only a matter of time.

Hello ad world. Gen Z isn’t using social media

I used to be a research intern at a cable business news network. While our focus was the 25-54 age group, we used to wonder where the rest of our audience was up to. Because we knew we had to reach them to grow our audience.

When I read this article, it reminded me of my time at the network. Trying to guess where our audience was, when in reality, they’re somewhere else (hint: they’re talking to each other in video games)

Twitter. The home of luxury brands (better than Facebook and Instagram)

The key idea for you to remember?

”Twitter users tend to be younger, better educated and richer than the US as a whole (a Pew Research survey last year found 41 percent of Twitter users earn $75,000 or more, compared to 32 percent of all American adults).”

The article is behind a paywall but the headline says it all: Why Are Luxury Brands Advertising on Twitter?

Bonus #1: Would you pay up to $24k for a kitchen knife?

The key idea from Matthew (the article is behind a paywall)?

“In this new landscape, where the line between artisan and artist has all but disappeared, it only makes sense that knife dealers would become gallerists.”

Bonus #2: Wait. What? I’m teaching tabata?!?! 

The winter session is over. This means the tabata class at the gym I go to has ended. The next one starts in a few weeks. And since the instructor is on a break, I will l take over teaching the class until the next one starts.

Here’s what I’m planning to put my class through next Thursday (March 12/20). The mantras? To motivate everyone (I love being unconventional):

1) squats (weighted or unweighted). Mantra for station 1? “Leave it on the mat.” Coach Monica Aldama, from Netflix’s “Cheer”

2) chest press. Mantra for station #2? “Your future self > your present self”

3) plank jacks with gliders. Mantra for station #3? “END = Effort Never Dies.”

4) upright rows. Mantra for station #4? “Never forget: you’re strong.”

5) jump on and off a step up riser. Mantra for station #5? “FAIL = First Attempt in Learning.”

6) TRX: the Y in YMCA. Mantra for station #6? “When you stop staying ‘I can’t’ amazing things happen. #ICan. Brittany Wagner

7) pull ups using the LeBoot bars. Mantra for station #7? “When you have a positive attitude anything is possible.” Alex Trebek, host of “Jeopardy.”

8) jumping jacks. Mantra for station #8? “Congrats! By attending this class, you’re already in the top 1% when it comes to fitness.” Kristy Kilcup (my first kettlebell instructor)

Thoughts? Comments? Coffee?

You can leave a comment, hit the “Contact” button or tweet them at me on Twitter: @nickhtang

Motivational ending

All the answers you need are within you.
Listen to your intuition.

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