Here are the three articles that caught my eye (actually, four, cause I love to give bonuses to my subscribers)!
I love you all!
P.S. Rejection is a redirection.
The piece of cake or carton of milk you left behind at your office? At the start of the pandemic? It’s probably “alive” right now:
A) the Internet never forgets and
B) never use Photoshop to paste your photo on to a research paper that’s been published by someone else (see point #1):
Up in the sky
It’s begun (re: cargo planes delivering the COVID-19 vaccines):
This is a technology (and it’s impact on the entertainment industry) and marketing lesson.
If you’re a small SVOD or OTT, your audience can’t find you because you don’t have enough marketing dollars to grow beyond your fans (I will argue it’s the same for big companies – they can do all the marketing they want but if there’s no compelling shows for you to watch, you won’t subscribe).
The only way you can be found? Using a gatekeeper service: Roku, AppleTV, Amazon, Google (they make it easy to click and subscribe to your channel. Yes, you’ll pay a small service fee to them but what other choice do you have?):