The Three. Le Trois. El Tres

Happy Thursday!

Here are the three articles that caught my eye (actually, four, cause I love to give bonuses to my subscribers)!

I love you all!



P.S. Rejection is a redirection.



The piece of cake or carton of milk you left behind at your office? At the start of the pandemic? It’s probably “alive” right now:

What realtors are finding in empty offices right now


Uh, no.

Lesson #1:

A) the Internet never forgets and

B) never use Photoshop to paste your photo on to a research paper that’s been published by someone else (see point #1):

Researcher photoshops his name onto a Nature Communications paper


Up in the sky

It’s begun (re: cargo planes delivering the COVID-19 vaccines):

Air carriers begin transporting Covid-19 vaccines



This is a technology (and it’s impact on the entertainment industry) and marketing lesson.

If you’re a small SVOD or OTT, your audience can’t find you because you don’t have enough marketing dollars to grow beyond your fans (I will argue it’s the same for big companies – they can do all the marketing they want but if there’s no compelling shows for you to watch, you won’t subscribe).

The only way you can be found? Using a gatekeeper service: Roku, AppleTV, Amazon, Google (they make it easy to click and subscribe to your channel. Yes, you’ll pay a small service fee to them but what other choice do you have?):

Cable giant Malone sees big future for streaming gatekeepers

Author: Research King

My real name is Nick but my clients call me the Research King. Why? Because I love researching and finding information. And they’re literally amazed when I find the information for them. I love analyzing how technology influences the media and entertainment world. Because the media and entertainment industry is constantly changing. And technology is playing a big role in changing it (from CD’s to live-streaming). Finally, I love coffee, going to the gym/working out and anything to do with athletic leisure clothing (I’m a big Lululemon fan). P.S. If you need to follow me on social media: Twitter: @nickhtang Instagram: @the_information_guru

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