The Internet. It’s the key for billions of people to watch your show. If you’re using a secure cloud technology, someone will try to steal your content. The problem? Hackers are targeting your vendors or your servers. To get the movies and TV shows before they’re released and betting that your vendors have a weak… Read More
Category: Research
Artificial Intelligence (AI) – Your Friend or Foe in the Entertainment Industry?
This article explains whether or not artificial intelligence is a friend or foe in the entertainment industry. Read More
Content – It’s An Algorithm
Hollywood and the TV industry spend a lot of money figuring out what people wanted to watch. It was a hit and miss. Strong shows or movies could offset the weaker ones. Executives could give a potential TV show (eg: Seinfeld or Cheers) or another so-so movie a sequel. In hopes that it’ll find an… Read More
TV….it’s an app
Television. It used to be that the only option was buying a big tv screen, placing it in one’s living room or den, then everyone would gather around at a specific time to watch their favorite program. Not anymore. As Maria Rua Aguete, Research Director for Television Media at IHS wrote in her blog: “US… Read More
Why you need niche OTT
The viewer controls the dial. Not you. The media and entertainment world is changing. Viewers want to see their content when and where they want. Without the annoying advertising. With no breaks in between episodes. Without the noise, expensive movie tickets and snacks. And without paying for an expensive cable bundle with useless channels they… Read More
Taylor Swift – How OTTs Can Copy Her Branding and Succeed
OTT. It continues to grow.Everyday you see companies entering the market to try and capitalize on their content. Fortunately, a lot of them are using the exact tactics Taylor Swift uses to capture the market (here’s the link to the article – http://www.marketingprofs.com/articles/2015/27976/five-marketing-lessons-from-taylor-swift-brand-savant). I will be using the same title headings from Marketingprofs.com. Thank you… Read More
It’s Not About You. It’s About Them
This blog post was born from a Twitter conversation I had with @Vincidia social media team; and Kris Nagel’s video on converting viewers to payers – http://snip.ly/n66c#http://www.vindicia.com/videos/kris-nagel-otttv-summit-converting-viewers-payers/. Thank you for the inspiration! Opinions are my own. ——- Some content creators think the content should stand on its own. Without any analysis to determine what works.… Read More
Sports Broadcasting – Broadcasting via the Net, not TV
Sports is essential in the broadcasting world. Where else would you pay a lot of money for an event that is broadcasted live, captures a certain demographic and, when recorded, diminishes it’s impact? On the other hand, leagues like the NFL realize that the audience is increasingly viewing their product online or via mobile devices.… Read More
Who’s the broadcaster now?
Picture this. You’re at a fight. Ring side seats. You paid a lot of money. Nothing will ruin your mood. Until you see people filming the fight via their smartphones. Transmitting short clips using Periscope or Meerkat. The picture? Grainy. Uneven. Short. But the idea is there – paid people “thinking” that they’re helping others… Read More
Pipes? Without them, no content
I love reading this article. It proves that the pipes (cable, fibre optic) aren’t important. The content is. While the author has a point, some would argue that you need both to succeed in the marketplace (eg: Comcast-NBC Universal, BCE-Bell Media). Or the deep pockets (i.e. money) you need to buy the content (an excellent… Read More