It’s Not About You. It’s About Them

This blog post was born from a Twitter conversation I had with @Vincidia social media team; and Kris Nagel’s video on converting viewers to payers – http://snip.ly/n66c#http://www.vindicia.com/videos/kris-nagel-otttv-summit-converting-viewers-payers/. Thank you for the inspiration! Opinions are my own. ——- Some content creators think the content should stand on its own. Without any analysis to determine what works.… Read More

Information Is…..Sexy

In today’s world, tons of information is being generated every second.  A lot of people hate finding it. They think it’s boring sifting through the data.  To find the good stuff.  Me? I love it. Boolean searches? Swoon.  Using online databases? Google? Duckduckgo? Bring it. Reading the papers/magazines/email newsletters every day? And storing the information… Read More

Sports Broadcasting – Broadcasting via the Net, not TV

Sports is essential in the broadcasting world. Where else would you pay a lot of money for an event that is broadcasted live, captures a certain demographic and, when recorded, diminishes it’s impact? On the other hand, leagues like the NFL realize that the audience is increasingly viewing their product online or via mobile devices.… Read More

Who’s the broadcaster now?

Picture this. You’re at a fight. Ring side seats. You paid a lot of money. Nothing will ruin your mood. Until you see people filming the fight via their smartphones. Transmitting short clips using Periscope or Meerkat. The picture? Grainy. Uneven. Short. But the idea is there – paid people “thinking” that they’re helping others… Read More

Pipes? Without them, no content

I love reading this article. It proves that the pipes (cable, fibre optic) aren’t important. The content is. While the author has a point, some would argue that you need both to succeed in the marketplace (eg: Comcast-NBC Universal, BCE-Bell Media).  Or the deep pockets (i.e. money) you need to buy the content (an excellent… Read More

Why doesn’t TV Everywhere work?

Here’s the deal: You’re a broadcasting or cable network trying to monetize the second screen experience. Unfortunately, no-one’s buying as you haven’t promoted the product, even though it’s the younger demo who are interested (see link number 1). The solution? You could market the product a lot better but do you think people will be… Read More