Taylor Swift – How OTTs Can Copy Her Branding and Succeed

OTT. It continues to grow.Everyday you see companies entering the market to try and capitalize on their content. Fortunately, a lot of them are using the exact tactics Taylor Swift uses to capture the market (here’s the link to the article – http://www.marketingprofs.com/articles/2015/27976/five-marketing-lessons-from-taylor-swift-brand-savant). I will be using the same title headings from Marketingprofs.com. Thank you… Read More

Grit

I really need to thank my friends Laurie and Kim for the idea. This blog post was based on several conversations I had with them recently/over the years. Ditto for the TEDX talk on this http://www.ted.com/talks/angela_lee_duckworth_the_key_to_success_grit?language=en —— First, I’m looking forward to sharing my new head shots and photos (thank you Laurie – you really… Read More

It’s Not About You. It’s About Them

This blog post was born from a Twitter conversation I had with @Vincidia social media team; and Kris Nagel’s video on converting viewers to payers – http://snip.ly/n66c#http://www.vindicia.com/videos/kris-nagel-otttv-summit-converting-viewers-payers/. Thank you for the inspiration! Opinions are my own. ——- Some content creators think the content should stand on its own. Without any analysis to determine what works.… Read More

Information Is…..Sexy

In today’s world, tons of information is being generated every second.  A lot of people hate finding it. They think it’s boring sifting through the data.  To find the good stuff.  Me? I love it. Boolean searches? Swoon.  Using online databases? Google? Duckduckgo? Bring it. Reading the papers/magazines/email newsletters every day? And storing the information… Read More

Sports Broadcasting – Broadcasting via the Net, not TV

Sports is essential in the broadcasting world. Where else would you pay a lot of money for an event that is broadcasted live, captures a certain demographic and, when recorded, diminishes it’s impact? On the other hand, leagues like the NFL realize that the audience is increasingly viewing their product online or via mobile devices.… Read More

Who’s the broadcaster now?

Picture this. You’re at a fight. Ring side seats. You paid a lot of money. Nothing will ruin your mood. Until you see people filming the fight via their smartphones. Transmitting short clips using Periscope or Meerkat. The picture? Grainy. Uneven. Short. But the idea is there – paid people “thinking” that they’re helping others… Read More