Picture this. You’re at a fight. Ring side seats. You paid a lot of money. Nothing will ruin your mood. Until you see people filming the fight via their smartphones. Transmitting short clips using Periscope or Meerkat. The picture? Grainy. Uneven. Short. But the idea is there – paid people “thinking” that they’re helping others… Read More
Pipes? Without them, no content
I love reading this article. It proves that the pipes (cable, fibre optic) aren’t important. The content is. While the author has a point, some would argue that you need both to succeed in the marketplace (eg: Comcast-NBC Universal, BCE-Bell Media). Or the deep pockets (i.e. money) you need to buy the content (an excellent… Read More
Why doesn’t TV Everywhere work?
Here’s the deal: You’re a broadcasting or cable network trying to monetize the second screen experience. Unfortunately, no-one’s buying as you haven’t promoted the product, even though it’s the younger demo who are interested (see link number 1). The solution? You could market the product a lot better but do you think people will be… Read More
Facebook and TV
First, if you want a very cool infographic on how Facebook makes money, click here (Aldo Baker did an excellent job on this. An excellent read): http://www.business-management-degree.net/facebook/ TV shows use Facebook and Twitter to reach out to their audience and keep them engaged before, during and after the show. The only problem from an ROI… Read More
Why I Love the Media/Entertainment (TMT) World (& other motivational ideas)
I love the media and entertainment industry. Often times, I’ll tweet about non-business/entertainment items so I can inspire everyone or make a difference in someone’s life, even it’s a tiny difference. Today, I want you to THINK BIG. DREAM BIG. Life’s not a dress rehersal. You only have one life. MAKE IT COUNT. For me,… Read More
