CASE STUDIES

A college bookstore was publishing textbooks for college professors and their courses. The store wanted to expand it’s business and needed to find potential clients in certain subjects. I found all the Canadian public and private colleges. The client received a database listing 69 potential colleges (name, address, phone number, website and the key buyer).

A government department needed a strategy to determine which countries to target for their foreign direct investment (FDI). After determining that out dated information was being used, I determined that a venture capital/investment perspective was needed (stock indices, sector and country specific mutual funds). With this new perspective, the department refined its list and started to target emerging countries. And managed to increase foreign direct investment (FDI).

A high technology company needed help in locating key technologies for a patent infringement lawsuit. By locating the key components in certain products and conducting interviews, a database was created listing the manufacturer, retailer who sold the product and the type of processor being used. The company sued 22 companies for patent infringement.

A non-profit needed help to determine whether or not the price of their refurbished desktops and laptops was competitive. By using UsedOttawa and Kijji, we recommended a new pricing scheme. 

 

 

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