Why doesn’t TV Everywhere work?

Here’s the deal:

You’re a broadcasting or cable network trying to monetize the second screen experience.

Unfortunately, no-one’s buying as you haven’t promoted the product, even though it’s the younger demo who are interested (see link number 1).

The solution?

You could market the product a lot better but do you think people will be interested?

That’s the big question.

1) http://www.lightreading.com/mobile-tv/is-tv-everywhere-going-nowhere/240156643?f_src=lrcabledailynewsletter&elq=1d61335ebdfe46fc9acf4e90ccbb007a&elqCampaignId=

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