Here’s the deal:
You’re a broadcasting or cable network trying to monetize the second screen experience.
Unfortunately, no-one’s buying as you haven’t promoted the product, even though it’s the younger demo who are interested (see link number 1).
You could market the product a lot better but do you think people will be interested?
That’s the big question.
Published by Nick, aka, Research Guru
My real name is Nick but my clients call me the Research Guru. Why? Because I love researching and finding information. And they’re literally amazed when I find the information for them. I love analyzing how technology influences the media and entertainment world. Because the media and entertainment industry is constantly changing. And technology is playing a big role in changing it (from CD’s to live-streaming). Finally, I love coffee, going to the gym/working out and anything to do with athletic leisure clothing (I’m a big Lululemon fan).
P.S. If you need to follow me on social media: Twitter: @nickhtang
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