Why doesn’t TV Everywhere work?

Here’s the deal:

You’re a broadcasting or cable network trying to monetize the second screen experience.

Unfortunately, no-one’s buying as you haven’t promoted the product, even though it’s the younger demo who are interested (see link number 1).

The solution?

You could market the product a lot better but do you think people will be interested?

That’s the big question.

1) http://www.lightreading.com/mobile-tv/is-tv-everywhere-going-nowhere/240156643?f_src=lrcabledailynewsletter&elq=1d61335ebdfe46fc9acf4e90ccbb007a&elqCampaignId=

Author: Research King

My real name is Nick but my clients call me the Research King. Why? Because I love researching and finding information. And they’re literally amazed when I find the information for them. I love analyzing how technology influences the media and entertainment world. Because the media and entertainment industry is constantly changing. And technology is playing a big role in changing it (from CD’s to live-streaming). Finally, I love coffee, going to the gym/working out and anything to do with athletic leisure clothing (I’m a big Lululemon fan). P.S. If you need to follow me on social media: Twitter: @nickhtang Instagram: @the_information_guru

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