#AIChat is a 30 minute Twitter chat. Where my guest(s) talk about artificial intelligence. And give you the insights you need to succeed at work. Or in your life.
Today’s guest? Katie King (her Twitter handle? @katieeking) The topic? Artificial intelligence and marketing.
**** Mistakes are mine ****
Here’s Q1 for @katieeking: Why are marketers afraid of AI? #AIChat pic.twitter.com/Cy0zFZX4FI
— Nick Tang (@nickhtang) February 20, 2019
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A1 – Marketing pros are fearful of losing jobs. Truth is, #AI will alter all tasks not wholescale jobs. Currently in period of assisted & augmented intelligence. The future could be more worrying; that is about autonomous intelligence. Long way off says @PwC_UK #AIChat
— Katie King, MBA (@katieeking) February 20, 2019
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A1 – As @Ingers1975 @PRCA_UK says in my book, “The obvious aspects of work, which are likely to be impacted first, will be monitoring and reporting. These are the elements where our industry expends its time least profitably." #AIChat
— Katie King, MBA (@katieeking) <a
Anything repetitive really although now we are seeing anything statistically guided being #AI replaced 🌐🤔 #AIChat
— BrainBlender🤔🌐 (@BrainBlenderTec) February 20, 2019
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href=”https://twitter.com/katieeking/status/1098282963190599680?ref_src=twsrc%5Etfw”>February 20, 2019
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A1 – As @Wadds from @CIPR_UK says in my book: “I would urge anyone to take a proactive approach to technology within their organization. Explore the changes that technology is driving in media and PR. There’s a growing body of knowledge related to AI and the professions" #AIChat
— Katie King, MBA (@katieeking) February 20, 2019
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As you keep talking about Q1, let’s roll out Q2 for @katieeking #AIChat: What type of guidelines do marketers need to implement AI? #AIChat
— Nick Tang (@nickhtang) February 20, 2019
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A2 – There are currently no definitive industry guidelines for #marketing. Check out my Scorecard for success in my book – https://t.co/abu9YEDlde – Not hype but evidence from my well researched book #AIChat
— Katie King, MBA (@katieeking) February 20, 2019
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A2 – My scorecard for success in the book covers a number of key areas, from mindset to culture, and experimenting to having a roadmap. But it all hinges on the goals of the organisation. Will you be a laggard or an innovator? to quote @Gartner_inc #AIChat
— Katie King, MBA (@katieeking) February 20, 2019
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A2 – James Delves, Head of #PR @CIMinfo says in my book “A lot has been written about IoT, big data, cloud, robotics – but #AI is set to rule them all. If you’re in marketing or PR you need to read this book, as AI is set to change the face of both professions for good,” #AIChat
— Katie King, MBA (@katieeking) February 20, 2019
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A2 – James Delves, Head of #PR @CIMinfo says in my book “A lot has been written about IoT, big data, cloud, robotics – but #AI is set to rule them all. If you’re in marketing or PR you need to read this book, as AI is set to change the face of both professions for good,” #AIChat
— Katie King, MBA (@katieeking) February 20, 2019
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A2 – we all have to play our role in setting the guidelines as #AI is BIG. It impacts trust, ethics, transparency. No one has all the answers so get involved with your industry body to ensure it's focused on doing good and being equitable #AIChat
— Katie King, MBA (@katieeking) February 20, 2019
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A2 – I’m part of a new All Party Parliamentary Group Taskforce @APPG_AI looking at the adoption of #AI in enterprise – https://t.co/LmGOxkREmE so I'd love to hear your views on AI's impact on #marketing and wider business per se #AIChat
— Katie King, MBA (@katieeking) February 20, 2019
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A2 – In the book I share real-world examples, #AI successes & failures from #banking, #retail, #tourism, as well as practical implementation strategies. Chapters in the book also tackle business and societal issues such as motivation, job losses, ethics, and trust #AIChat
— Katie King, MBA (@katieeking) February 20, 2019
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A2 – for any #MiddleEast followers, I'm off to #Dubai 26 March. I’m running 1-day #training course on how to harness #AI for business growth. EventBrite details here –https://t.co/cBg5U47nEP – #AIChat
— Katie King, MBA (@katieeking) February 20, 2019