Pipes? Without them, no content

I love reading this article. It proves that the pipes (cable, fibre optic) aren’t important. The content is. While the author has a point, some would argue that you need both to succeed in the marketplace (eg: Comcast-NBC Universal, BCE-Bell Media).  Or the deep pockets (i.e. money) you need to buy the content (an excellent… Read More

Why doesn’t TV Everywhere work?

Here’s the deal: You’re a broadcasting or cable network trying to monetize the second screen experience. Unfortunately, no-one’s buying as you haven’t promoted the product, even though it’s the younger demo who are interested (see link number 1). The solution? You could market the product a lot better but do you think people will be… Read More