Here’s the deal: You’re a broadcasting or cable network trying to monetize the second screen experience. Unfortunately, no-one’s buying as you haven’t promoted the product, even though it’s the younger demo who are interested (see link number 1). The solution? You could market the product a lot better but do you think people will be… Read More
Tag: TV
Facebook and TV
First, if you want a very cool infographic on how Facebook makes money, click here (Aldo Baker did an excellent job on this. An excellent read): http://www.business-management-degree.net/facebook/ TV shows use Facebook and Twitter to reach out to their audience and keep them engaged before, during and after the show. The only problem from an ROI… Read More