Who’s the broadcaster now?

Picture this. You’re at a fight. Ring side seats. You paid a lot of money. Nothing will ruin your mood. Until you see people filming the fight via their smartphones. Transmitting short clips using Periscope or Meerkat. The picture? Grainy. Uneven. Short. But the idea is there – paid people “thinking” that they’re helping others… Read More

Pipes? Without them, no content

I love reading this article. It proves that the pipes (cable, fibre optic) aren’t important. The content is. While the author has a point, some would argue that you need both to succeed in the marketplace (eg: Comcast-NBC Universal, BCE-Bell Media).  Or the deep pockets (i.e. money) you need to buy the content (an excellent… Read More

Why doesn’t TV Everywhere work?

Here’s the deal: You’re a broadcasting or cable network trying to monetize the second screen experience. Unfortunately, no-one’s buying as you haven’t promoted the product, even though it’s the younger demo who are interested (see link number 1). The solution? You could market the product a lot better but do you think people will be… Read More