On Twitter (@nickhtang), I have a monthly Twitter Chat devoted to talking about artificial intelligence.
For this month’s talk? My guest was Tripp Boyle, SVP @ConnektInc. We talked about artificial intelligence, television and voice assistants.
Q1) Why could TV be a catalyst for voice shopping?
(1/2) TV is still a dominant force in the home and a high impact opportunity for advertisers. Connecting TV with voice assistants activates a new layer of engagement. Connekt’s proprietary solution can overlay real-time voice engagement instructions on top of a brand’s TV spot.
— Connekt (@connektinc) April 24, 2018
(2/2) The opportunities for engagement through voice are nearly limitless. Prompting a viewer to buy the featured product, add it to cart, locate a retailer, download an app, or send more info to mobile, as examples.
— Connekt (@connektinc) April 24, 2018
But TV 📺 is being displaced by mobile & digital & with quick connections to those & voice enabled already it’s EZr to utilize voice on Digital & now #XR realms which is where market is going 🤔 #AIChat
— BrainBlender🤔🌐 (@BrainBlenderTec) April 24, 2018
TV still holds majority share in the home when it comes to sight, sound, and motion. Consumer are spending 3+ hrs with live TV and advertisers can use an existing ad exposure to educate on voice.
— Connekt (@connektinc) April 24, 2018
Seems consumers are receptive to the idea of linking their voice devices to their TVs and purchasing products they see on their screens. But I think you would need to offer both options on own also to promote choice if they were intetested Mindful too of intrusion debate #AIChat
— PRKSheehan (@PRKezza) April 24, 2018
Q2) What’s the role of AI?
(1/3) Connekt’s proprietary AI is always on in the background, helping to identify within milliseconds, a brand exposure on TV, whether it be live, time shifted, streaming or VOD. We think of TV ads as one of the most logical access points.
— Connekt (@connektinc) April 24, 2018
(2/3) AI identifies precise moments using various real-time data sets, to trigger the delivery of an interactive asset on top of a TV ad or content. With voice integration we can provide live instructions on how to engage a voice device to get more from a brand.
— Connekt (@connektinc) April 24, 2018
(3/3) Some example prompts from the TV: “Hey Google, add Cheerios to my Walmart Grocery cart”, “Alexa, open Dominos and place an order”, “Alexa, talk to Best Buy”, “Ok Google, re-order Charmin toilet paper from Target”.
— Connekt (@connektinc) April 24, 2018
It will go beyond brands too. The health and wellbeing markets have huge opportunities here and also the actual health services, including local authorities! (depending on people’s settings preferences if and when) #AIChat
— PRKSheehan (@PRKezza) April 24, 2018
A2 #AI is voice control all of the systems utilize a measure of artificial Intelligence in use of voice it’s how they interact & adopt preferences 🌐🤔 #AIChat
— BrainBlender🤔🌐 (@BrainBlenderTec) April 24, 2018
Q3)Which types of TV programs have the biggest t-commerce potential?
(1/3) Over half of the respondents to our recent survey said they’d prefer to buy items featured on home improvement and cooking shows. In those cases, you’re reaching a highly relevant audience, and the expert personalities generate trust.
— Connekt (@connektinc) April 24, 2018
(2/3) Imagine seamlessly adding every ingredient for a recipe to a shopping cart by simply saying, “Alexa add ingredients for Giada’s Greek Pizza to my Walmart Grocery cart.”
— Connekt (@connektinc) April 24, 2018
(3/3) Strong responses also came in against buying the featured product from an infomercial, downloading movies featured during a live awards show, and buying featured team or player specific merchandise while watching a sporting event.
— Connekt (@connektinc) April 24, 2018
Q4) Why are consumers still resisting from using a voice assistant to buy a product during or after a TV show?
Limited knowledge base, not resistance. We must educate the marketplace on what capabilities exist within their voice enabled devices. We can help brands capitalize on certain, impulse driven moments on TV, and use voice to directly engage consumers at precisely the right time.
— Connekt (@connektinc) April 24, 2018
Limited knowledge base, not resistance. We must educate the marketplace on what capabilities exist within their voice enabled devices. We can help brands capitalize on certain, impulse driven moments on TV, and use voice to directly engage consumers at precisely the right time.
— Connekt (@connektinc) April 24, 2018
We’re big fans of friendly evangilization. It’s up to brands to get the word out en masse. Connekt is making it an easy, real-time add on to TV spots that are already in market.
— Connekt (@connektinc) April 24, 2018
Alexa alone, has over 25,000 active skills. How many do you use? There’s an incredible amount of untapped potential for brands to engage in a much more friction-less way with consumers. #AIChat
— Connekt (@connektinc) April 24, 2018
We’re here to help them. Always nice to get in on the ground floor and lead what will undoubtedly be a voice revolution! #AIChat
— Connekt (@connektinc) April 24, 2018