Information Ninja

#AIChat is a Twitter chat that helps you demystify the artificial intelligence world.

My guest on November 21st?

Emma Cunningham (@EmmaCunningham is her Twitter handle). An ad strategist.

The topic? Can artificial intelligence and the ad strategist work together?

P.S. Mistakes are mine.

Here’s question #1 for @EmmaCunningham: Where does the human strategist have an edge over artificial intelligence? #AIChat pic.twitter.com/vzdotX57r4

— Nick Tang (@nickhtang) November 21, 2018

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A1 A human strategist can think critically. AI can perform complex functions and process data, but they can't necessarily take it to the true insight level. #AIchat https://t.co/I4gV439mmN

— Emma Cunningham (@EmmaCunningham) November 21, 2018

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As you’re talking about Q1, here’s Q2 for @EmmaCunningham Can artificial intelligence take over the basic strategist role? While the strategist focuses on solving the clients’ problem with their creativity and knowledge? #AIChat pic.twitter.com/XoIJEXppQT

— Nick Tang (@nickhtang) November 21, 2018

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We're not there yet. But #AI is being used in creativity with some using it for ads – Lexus and IBM debuted the world's first entirely scripted by AI. https://t.co/YmBYQKAyYf #AIChat

— PRKSheehan (@PRKezza) November 21, 2018

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I think #AI can take on a lot of the work because they simply work faster, but I'm not sure they can even replace a junior strategist, who needs to tell the computer what information we're looking for. https://t.co/HucGfHHbw2

— Emma Cunningham (@EmmaCunningham) November 21, 2018

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There are definitely some cool campaigns coming down the pipeline. And of course, in 5-10 years my answers could be completely different. I don't work in robotics, so I can only speak to where things are today. https://t.co/zGoWjN7JLv

— Emma Cunningham (@EmmaCunningham) November 21, 2018

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Do you think that there will be a time that #AI takes over the entire process? #AIChat

— Nick Tang (@nickhtang) November 21, 2018

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Do you think that there will be a time that #AI takes over the entire process? #AIChat

— Nick Tang (@nickhtang) November 21, 2018

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#AIChat is a Twitter chat on artificial intelligence.

Its purpose? To demystify artificial intelligence (AI)

Today’s guest?

Professor Marian Mazzone (her Twitter handle? @MarianMazzone), Associate Professor, Modern and Contemporary Art at the College of Charleston (the College’s Twitter handle? @CofC).

The topic? Talking AI and art. Based on this article: https://www.newscientist.com/article/2139184-artificially-intelligent-painters-invent-new-styles-of-art/#.W2CnLRqXcIk.twitter

P.S. Mistakes are mine.

P.P.S. Professor Mazzone’s websites:

https://marianmazzone.weebly.com/

http://arthistory.cofc.edu/about-the-department/faculty-and-staff/mazzone.php

Here’s a summary of Professor Mazzone’s #AIChat:

Let’s hit the ground running.

Here’s question #1 for Professor @MarianMazzone:

You have an unconventional background. How did you become interested in artificial intelligence? #AIChat pic.twitter.com/yj6wBx3gfO

— Nick Tang (@nickhtang) November 7, 2018

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I teach contemporary art, and became interested in artists working in “new media”, what we in the American art history world call computer-based art. So, wanted to know more about how and why that kind of work came about, and to understand what artists need to do to make work.

— Marian Mazzone (@MarianMazzone) November 7, 2018

That meant reading about computation, discovering what computer scientists were doing with art work, and then trying to find someone to collaborate with from that world. I reached out to Professor Ahmed Elgammal at Rutgers.

— Marian Mazzone (@MarianMazzone) November 7, 2018

A1) did Professor Ahmed Elgammal give you any further advice on how to mesh #AI and #art 🌎? #AIChat

— Nick Tang (@nickhtang) November 7, 2018

Not sure if my answer to the question came through: I work with him and his grad students, going up once a year to do an art history “bootcamp” for the students, and we toss ideas back and forth about new things to try, such as Shape of Art History https://t.co/7KN0AV5Ewc

— Marian Mazzone (@MarianMazzone) November 7, 2018

Here’s question #2 for Professor @MarianMazzone:

How can #AI be used in the art world? #AIChat pic.twitter.com/4wQq2Nbq7L

— Nick Tang (@nickhtang) November 7, 2018

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A2) determing a workable formula for creating something (a parallel process to human creativity) is challenging. And of course this issue of creativity runs right into the sensitive area in art of what creativity is, and whether something is “art”.

— Marian Mazzone (@MarianMazzone) November 7, 2018

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A2) is this why everyone in the art world is having problems when it comes to #AI and #art Professor @MarianMazzone? #AIChat

— Nick Tang (@nickhtang) November 7, 2018

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Absolutely. I had more concerned messages/questions from artists on the CAN paper than anyone. Let me stress: machine learning cannot/will not replace human creativity! They’re not the same, they are parallel. Instead artists can begin to think of working with AI as a partner

— Marian Mazzone (@MarianMazzone) November 7, 2018

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I think it is important to note that with the hyper blending of styles, entire movements may be started within the art world by AI. That is weird to think of in regards to most art movements having a social cause behind them.

— US Cybersecurity Mag (@USCyberMag) November 7, 2018

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To follow, I ask whether AI could be created by malicious actors to help spread propaganda within the art world? I love the idea of AI aiding art, but thinking about the potentially dangerous sides is always interesting.

— US Cybersecurity Mag (@USCyberMag) November 7, 2018

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This is where Art & #AI #cybersecurity mesh as through visual or audio embedded code could monitor as well as update 🌐🤔 #AIChat

— BrainBlender🤔🌐 (@BrainBlenderTec) November 7, 2018

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Of course the work that was sold at Christies recently didn’t help. There are better examples out there of high-level engagement with the issues and the tools of AI. And better art!

— Marian Mazzone (@MarianMazzone) November 7, 2018

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But you must also accept that more & more creative art is being produced by #AI as words are transferred to images & songs into landscapes which creates an interactive environment 🌐😎 #AIChat

— BrainBlender🤔🌐 (@BrainBlenderTec) November 7, 2018

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True, there is a difference between creative art more broadly, and visual art with its particular history. Will we want to retain visual art, or subsume it into an environmental combination of sound, sight, words, places?

— Marian Mazzone (@MarianMazzone) November 7, 2018

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or a space? 3 D ultimately, something we go into….

— Marian Mazzone (@MarianMazzone) November 7, 2018

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Yes as the micro bead structures change to personal cues & are amazing but it takes performance & stationary art to new levels 🤔 #AIChat

— BrainBlender🤔🌐 (@BrainBlenderTec) November 7, 2018

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As you’re talking on Q2, here’s question 3 for Professor @MarianMazzone.

Do you see the lines getting blurry between the human painter and #AI? #AIChat pic.twitter.com/lIzolsaL4S

— Nick Tang (@nickhtang) November 7, 2018

A3) One of the reasons AI work has come up in contemporary art is the shift away from the dominance of painting in this period. Conceptual art is the better connection: it can manifest in a variety of physical materials/forms, but the thought process of the art production is key.

— Marian Mazzone (@MarianMazzone) November 7, 2018

Actually Im no connoisseur of modern art but classic art well I can appreciate ( can #AI make comparable art of the ancient masterworks?? YES. #aichat

— Jan Barbosa 🐝 (@JBarbosaPR) November 7, 2018

#AI with a 3D printer could make lets say a statue of david vs goliath and change it to the buyers tastes.. smaller / bigger / david holding golath head / anything and be made in hours. lets call it art in the go. #aichat

— Jan Barbosa 🐝 (@JBarbosaPR) November 7, 2018

Not unlike how artists had workshops in the past, made work to order, and made multiples if clients liked a work and wanted one for themselves. AI may change the production/consumption patterns again!

— Marian Mazzone (@MarianMazzone) November 7, 2018

While we’re talking on Q2 and Q3, here’s the last question for Professor @MarianMazzone.

Q4) What’s the role of the generative adversarial network in the process? #AIChat pic.twitter.com/RAvf9Y4sbN

— Nick Tang (@nickhtang) November 7, 2018

#aichat the invention of the #photography triggered the avant-garde movements. In the case we can get a #AI which can imitate the #art (in appearance at least) of the humans and, doing a little of sci-fi, do you think it could happen a similar shake of the art movements?

— Juan de la Cruz (@jdelacruz_IoT) November 7, 2018

This is a good point you make. Photography changed how artists saw, and how they then made images. It is entirely likely that work generated by AI will also affect how artists see: it becomes a feedback loop!

— Marian Mazzone (@MarianMazzone) November 7, 2018

The Internet.

It’s the key for billons of people to watch your show.

If you’re using a secure cloud technology, someone will try to steal your content.

The problem? Hackers are

1. targeting your vendors or your servers. To get the movies and TV shows before they’re released and
2. betting that your vendors have a weak network security. That allows them to steal and hold your content for ransom.

Your goals?

To

• disrupt attacks before they occur
• manage risk and compliance issues and
• make better use your security resources.

From an anti-piracy point of view, you can use the best technologies to guard your content at every step of the creative process. But these innocent devices will be used to hack your server:

• bonded cell/wifi camera backs
• smart phones on set
• USB stick and
• personal information on remote productions.

Keep in mind that not all your customers have the same content security needs.

The system must be flexible to work with customer’s needs without having to create a customized solution for each one.

And you’ll need an integrated analysis, a powerful user insights into what people are watching.

One solution?

You could use a premium security to protect your content, like white box cryptography. Or watermarking.

Or use an audience detection per view transaction company. That bridges the gap between the theatrical release and streaming services. For example, companies such as XCinex offers a per viewer ticketing model. Everyone in the room must have a ticket as if they’re going to a movie or concert. No ticket? No show.

But have you considered how artificial intelligence (AI) can help you?

By using

• machine learning (ML) to analyze data to protect your IT systems. Machine learning can help you to identify the weak network elements or hosts where malware can exploit the weakness in the network. While scanning the network to identify and eliminate false positives and
• behavior analytics. Instead of using a learned behavior approach (pre-learn or dynamic learning) over a period of time, AI can analyze network, application and user behavior to identify problems to prevent attacks.

Detecting threats to your servers is the main focus of AI and machine learning’s technology push.

Machine learning, advanced analytics and cutting edge technology will help companies track the data from their networks and Internet.

Big data will help you stay one step ahead of the hackers.

Before they can steal your content.

End Notes

Kadakia, Smit. “So, How Does Machine Learning Apply to Cyber Security?” ITSP Magazine (https://itspmagazine.com/from-the-newsroom/so-how-does-machine-learning-apply-to-cyber-security)

Ng, David, Ryan Faughnder and Paresh Dave. “Cyberattacks once again roil Hollywood but can anything be done about it?” http://www.latimes.com/business/hollywood/la-fi-ct-hacking-disney-netflix-20170523-story.html May 23rd, 2017

Oggel, Peter. “Mastering security to transform your media business.” (https://v-net.tv/2017/07/13/mastering-security-to-transform-your-media-business/), July 13, 2017

\Suciu, Peter. “OTT. The Challenges of Infrastructure: ‘Quality of Service’ not guaranteed.”TV Technology (http://www.tvtechnology.com/resources/0006/ott-the-challenges-of-infrastructure/281371), July 21, 2017

Thomas, Brian E. “Why AI is crucial to cyber security.” http://www.cio.com/article/3201147/cyber-attacks-espionage/why-ai-is-crucial-to-cyber-security.html June 16, 2017

Tribbey, Chris. “Deep Inside The Internet Backbone.” (http://www.broadcastingcable.com/news/technology/deep-inside-internet-backbone/167181#.WW-tYB0Xi00.twitter), July 17th, 2017

Vogel, Beth. “How Does Your Digital Transformation Effort Stack Up” https://blog.box.com/blog/how-does-your-digital-transformation-effort-stack/ May 3, 2017

Wong, Steve. “Hacking Hollywood: How Safe Is Your Data?” http://www.mesalliance.org/wp-content/uploads/2017/04/Hacking-Hollywood-How-Safe-Is-Your-Data-SW-04-24-2017.pdf

On Twitter (@nickhtang), I have a monthly Twitter Chat devoted to talking about artificial intelligence.

For this month’s talk? My guest was Tripp Boyle, SVP @ConnektInc. We talked about artificial intelligence, television and voice assistants.

Q1) Why could TV be a catalyst for voice shopping?

(1/2) TV is still a dominant force in the home and a high impact opportunity for advertisers. Connecting TV with voice assistants activates a new layer of engagement. Connekt’s proprietary solution can overlay real-time voice engagement instructions on top of a brand’s TV spot.

— Connekt (@connektinc) April 24, 2018

(2/2) The opportunities for engagement through voice are nearly limitless. Prompting a viewer to buy the featured product, add it to cart, locate a retailer, download an app, or send more info to mobile, as examples.

— Connekt (@connektinc) April 24, 2018

But TV 📺 is being displaced by mobile & digital & with quick connections to those & voice enabled already it’s EZr to utilize voice on Digital & now #XR realms which is where market is going 🤔 #AIChat

— BrainBlender🤔🌐 (@BrainBlenderTec) April 24, 2018

TV still holds majority share in the home when it comes to sight, sound, and motion. Consumer are spending 3+ hrs with live TV and advertisers can use an existing ad exposure to educate on voice.

— Connekt (@connektinc) April 24, 2018

Seems consumers are receptive to the idea of linking their voice devices to their TVs and purchasing products they see on their screens. But I think you would need to offer both options on own also to promote choice if they were intetested Mindful too of intrusion debate #AIChat

— PRKSheehan (@PRKezza) April 24, 2018

Q2) What’s the role of AI?

(1/3) Connekt’s proprietary AI is always on in the background, helping to identify within milliseconds, a brand exposure on TV, whether it be live, time shifted, streaming or VOD. We think of TV ads as one of the most logical access points.

— Connekt (@connektinc) April 24, 2018

(2/3) AI identifies precise moments using various real-time data sets, to trigger the delivery of an interactive asset on top of a TV ad or content. With voice integration we can provide live instructions on how to engage a voice device to get more from a brand.

— Connekt (@connektinc) April 24, 2018

(3/3) Some example prompts from the TV: “Hey Google, add Cheerios to my Walmart Grocery cart”, “Alexa, open Dominos and place an order”, “Alexa, talk to Best Buy”, “Ok Google, re-order Charmin toilet paper from Target”.

— Connekt (@connektinc) April 24, 2018

It will go beyond brands too. The health and wellbeing markets have huge opportunities here and also the actual health services, including local authorities! (depending on people’s settings preferences if and when) #AIChat

— PRKSheehan (@PRKezza) April 24, 2018

A2 #AI is voice control all of the systems utilize a measure of artificial Intelligence in use of voice it’s how they interact & adopt preferences 🌐🤔 #AIChat

— BrainBlender🤔🌐 (@BrainBlenderTec) April 24, 2018

Q3)Which types of TV programs have the biggest t-commerce potential?

(1/3) Over half of the respondents to our recent survey said they’d prefer to buy items featured on home improvement and cooking shows. In those cases, you’re reaching a highly relevant audience, and the expert personalities generate trust.

— Connekt (@connektinc) April 24, 2018

(2/3) Imagine seamlessly adding every ingredient for a recipe to a shopping cart by simply saying, “Alexa add ingredients for Giada’s Greek Pizza to my Walmart Grocery cart.”

— Connekt (@connektinc) April 24, 2018

(3/3) Strong responses also came in against buying the featured product from an infomercial, downloading movies featured during a live awards show, and buying featured team or player specific merchandise while watching a sporting event.

— Connekt (@connektinc) April 24, 2018

Q4) Why are consumers still resisting from using a voice assistant to buy a product during or after a TV show?

Limited knowledge base, not resistance. We must educate the marketplace on what capabilities exist within their voice enabled devices. We can help brands capitalize on certain, impulse driven moments on TV, and use voice to directly engage consumers at precisely the right time.

— Connekt (@connektinc) April 24, 2018

Limited knowledge base, not resistance. We must educate the marketplace on what capabilities exist within their voice enabled devices. We can help brands capitalize on certain, impulse driven moments on TV, and use voice to directly engage consumers at precisely the right time.

— Connekt (@connektinc) April 24, 2018

We’re big fans of friendly evangilization. It’s up to brands to get the word out en masse. Connekt is making it an easy, real-time add on to TV spots that are already in market.

— Connekt (@connektinc) April 24, 2018

Alexa alone, has over 25,000 active skills. How many do you use? There’s an incredible amount of untapped potential for brands to engage in a much more friction-less way with consumers. #AIChat

— Connekt (@connektinc) April 24, 2018

We’re here to help them. Always nice to get in on the ground floor and lead what will undoubtedly be a voice revolution! #AIChat

— Connekt (@connektinc) April 24, 2018

I was interviewed by Cathy Hackl (Twitter: @CathyHackl) on my thoughts on artificial intelligence and how it could change reputation management and communications.

Here’s the link to her article:

http://apps.prsa.org/StrategiesTactics/Articles/view/12194/1155/Reputation_in_the_Age_of_Artificial_Intelligence#.WtjdJ4opChA