It’s Thursday!
Welcome to the start of your weekend!
And to my week in review on how technology impacted the media and entertainment world this week.
Since I missed last week’s post (work is getting in the way), I could have written about this:
https://www.hypebot.com/hypebot/2019/06/should-copyright-protect-music-created-by-artificial-intelligence.html (P.S. You’re going to see a lot more of these articles in the future).
Or this:
https://www.analyticsindiamag.com/7-online-artificial-intelligence-tools-to-generate-your-own-music/ (Written by Bhasker Gupta)
Or this:
https://thehustle.co/broadway-theater-streaming-broadwayhd/ (Written by Conor Grant. P.S. The big picture if you create TV shows or movies? You too can use OTT to get more viewers. And $$$)
Or this:
https://www.tvbeurope.com/content/facebook-watch-signs-first-european-content-deal (Written by Jenny Priestly. Your key idea? Facebook is diversifying it’s revenue streams by partnering with others to show their content in 10-15 minutes short stories. Another example of technology companies partnering with others).
But I’ll focus on this article written by Professor Nicholas Diakopoulos: http://theconversation.com/artificial-intelligence-enhanced-journalism-offers-a-glimpse-of-the-future-of-the-knowledge-economy-117728
Why?
There’s a lot of noise when it comes to artificial intelligence and how it’s being used in the media and entertainment field.
In some cases, you’ll read that artificial intelligence will eliminate jobs being done by humans (eg: editing) as the software learns what to keep. Or delete (the key idea you need to remember? It’s all about the metadata. And how humans are helping the artificial intelligence by placing it in the right category. To help the artificial intelligence software learn).
Me? I love being the contrarian. Artificial intelligence won’t replace humans in the media and entertainment industry. In fact, the software will help humans at work. By doing all the boring work so you can focus on the “why”.
One example off the top of my head? Let’s pretend you’re a Research Analyst at a cable network (I used to be one a few years ago). Each day, you have to download the Nielsen TV ratings. And open it into an Excel spreadsheet so you can analyze it. What happens if you create an artificial intelligence software that can do this for you? So it can automatically download and sort the data for you? In the way you want it? That save you time?*
Once this is done, you can start looking for the “why”. For instance, you look at the data and see that cable network Y had a rating of Z. Now you can start examining why -> was it because there was a national weather event that made people watch channel Y? Breaking news? Other?
That’s what you (and humans) excel in. Finding the “why”. Connecting the dots. Looking beyond the data to examine other factors.
That’s the big picture you need to focus when you read about technology’s impact on the media and entertainment world (or in any other field to be honest with you).
See you next Thursday! Enjoy your Friday and weekend!
P.S. * I will apologize if this already being done.