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Your weekend starts now (the #AIChat and weekly round up on how tech has impacted the media and entertainment world this week)

It’s Thursday!

Your weekend starts now.

I will be using today’s #AIChat as my weekly round up on how technology has impacted the media and entertainment world.

My guest? Victor Riparbelli (@vriparbelli), CEO and co-founder of SyntesiaIO

The topic? How can artificial intelligence help the media/advertising and entertainment world.

Mistakes are mine.

Have a great weekend!

See you next Thursday for the weekly round up!
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It’s 10AM EST. 3PM UK.

Welcome to #AIChat.

Where my guests help you make sense of the #AI world.

See the pinned tweet/#croissant for the #AIChat rules.

I have a packed 30 minutes so let’s get started with my guest Victor Riparbelli, CEO and co-founder of @synthesiaIO

— Nick Tang (@nickhtang) June 20, 2019

https://platform.twitter.com/widgets.js

First, Victor will post a link to demo how @syntheisaIO is being used to help the #media/#entertainment/#ad field #AIChat

— Nick Tang (@nickhtang) June 20, 2019

https://platform.twitter.com/widgets.js

Thanks Nick! 👋 Here’s an example of how we use AI to remove language barriers and translate content seamlessly: https://t.co/anOqmyb0TK

— Victor (@vriparbelli) June 20, 2019

https://platform.twitter.com/widgets.js

Whats happening under the hood in this video is the same thing you would see in a Hollywood blockbuster like Star Wars or Bladerunner. We re-create a digital representation of Beckham which allows us to sync the video to the new language.

— Victor (@vriparbelli) June 20, 2019

https://platform.twitter.com/widgets.js

In marketing this is a tool that can help companies reach a much larger audience when using video without having to 1) degrade the content with CC/dubbing 2) re-shoot everything in several different languages.

— Victor (@vriparbelli) June 20, 2019

https://platform.twitter.com/widgets.js

Q1 for @vriparbelli, CEO and co-founder @synthesiaIO

How can #AI be used to help the #media/#ad/#entertainment world? #AIChat

— Nick Tang (@nickhtang) June 20, 2019

https://platform.twitter.com/widgets.js

Most people think of AI as an analytical tool to help/automate decision making. Thats very valuable. But AI is now learning to actually create content: video, images, audio, text. This family of technologies are often called Synthetic Media.

— Victor (@vriparbelli) June 20, 2019

https://platform.twitter.com/widgets.js

These technologies will supercharge content creation and enable everyone to create 100x more content than they do today at a fraction of the time, cost and skills required today. I believe mass-communication will soon be an artefact of the past.

— Victor (@vriparbelli) June 20, 2019

https://platform.twitter.com/widgets.js

In the near future you will be able to have your favourite celebrity teach you physics at a pace that fits you and tailored to your interests. Just like you would in the real world.

— Victor (@vriparbelli) June 20, 2019

https://platform.twitter.com/widgets.js

This is an amazing development. Technology is your pace. Not others. Do you see anything else coming down the pipe in the next 2-3 years?

— Nick Tang (@nickhtang) June 20, 2019

https://platform.twitter.com/widgets.js

In the next 2-3 years I believe we will hear the worlds first uncanny artificial voice, trend towards everyone creating/watching more synthetic content than “real” content and implement systems for media verification at a large scale.

— Victor (@vriparbelli) June 20, 2019

https://platform.twitter.com/widgets.js

Today it means that content can be personalised and localised in a much more efficient manner than before: using AI a single video can for example be rephrased to better address your customers interests without having to spend days on a production set.

— Victor (@vriparbelli) June 20, 2019

https://platform.twitter.com/widgets.js

Sunday. A Time to Learn

Sometimes, I have to pinch myself.

Why?

Because I get paid to read.

To my clients, I’m their second brain. The one that reads everything. And connects the dots. So I can keep them ahead of their competitors (credit goes to Anthony Iannariano. He wrote about this in his book “Eat Their Lunch: Winning Customers Away From Your Competitors.”)

My clients are surprised where I find the information.

So I’m going to list all of the email newsletters that arrive in my inbox on Sunday. With brief comments on why I read them:

A) The Hustle: https://thehustle.co/

Even though it’s a mix of business and technology, their Sunday email newsletter? It’s filled with inspirational stories. For instance, in today’s email newsletter, they wrote about a janitor who invented flaming hot Cheetos. Who ended up becoming VP (I forward these articles to my clients who need a push).

B) The Stone Clinic: https://www.stoneclinic.com/blog/confidence-power-purpose

I’m a fitness addict. I’m in the gym five out of the seven days (Mondays = kettlebell class, Tuesdays = personal trainer, with an emphasis on CrossFit and strength training, Thursday = WOD (my own workout of the day. Mostly cardio and weights), Saturday = functional tune up day with a personal trainer and Sunday = personal trainer, with an emphasis on high cardio). The ideas I learn from the fitness world can be applied to the business world (especially when it comes to being confident. And developing purpose).

For items C-E, these industries are brutal. And competitive. They will do anything to stay ahead of their competitors. Why? Because when you miss a trend, everyone else will be eating your lunch. Start learning on how these industries adapt to emerging trends. Your clients (and your boss) will thank you.

C) Fashionista: https://fashionista.com/2019/06/pat-mcgrath-labs-skin-fetish-foundation-review

A focus on the fashion world.

D) Skift: https://skift.com/

A focus on the travel industry

E) Tearsheet: https://tearsheet.co/newsletters/

Focused on financial services and fintech and

That’s it!

Have a great week!

P.S. I don’t care where you work. Or which business you’re in. Your goal? To help your client succeed. That’s why you’re their second brain. If you can’t understand this lesson, why are you in business (or working for a business that doesn’t get it)?

#AIChat Summary for May 30/19

#AIChat is a Twitter chat focused on artificial intelligence.

My guest(s) help you make sense of the artificial intelligence world. By giving you advice on how to use it.

On May 30th, my guest was @copywriterkerry.

The topic? See the first tweet below.

Mistakes are mine.

P.S. Take notes. Why? You’re going to learn a lot from Kerry.

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@nicktang @wearetinygiant #AIChat A1) It took a while to train AIDA. Our dataset was 10 years’ worth of talks. Every talk ever delivered at the Cheltenham science festival went into our neural network (AIDA)

— Kerryharrison (@copywriterkerry) May 30, 2019

Here’s the one #AIChat question for @copywriterkerry:
Q1) how hard was it to train AIDA to examine the data?

— Nick Tang (@nickhtang) May 30, 2019

@nicktang @wearetinygiant #AIChat A1) It took a while to train AIDA. Our dataset was 10 years’ worth of talks. Every talk ever delivered at the Cheltenham science festival went into our neural network (AIDA)

— Kerryharrison (@copywriterkerry) May 30, 2019

A1) We ran the neural network over several days. At first the output was bonkers, but over time we got some great results.

— Kerryharrison (@copywriterkerry) May 30, 2019

A1a) without breaking any confidential agreements, could you describe how bad the output was? #AIChat

— Nick Tang (@nickhtang) May 30, 2019

A1a)#AIChat. In the first couple of epochs, the output is pretty nonsensical. We trained ours letter by letter, so many of the words don’t make sense initially. After time, you get full words that mean something.

— Kerryharrison (@copywriterkerry) May 30, 2019

This is the initial output @nickhtang. #AIChat pic.twitter.com/2UTVbm3ajs

— Kerryharrison (@copywriterkerry) May 30, 2019

https://platform.twitter.com/widgets.js

@wearetinygiant #AIchat. Data is definitely the key. 10 years’ of talks gave us a strong dataset, which meant our results were good.

— Kerryharrison (@copywriterkerry) May 30, 2019

Q2 for @copywriterkerry What types of innovative programming did #AIDA create for https://t.co/YfHchwp4qh (again, without breaking any confidentially agreements etc)? #AIChat

— Nick Tang (@nickhtang) May 30, 2019

@wearetinygiant #AIChat AIDA was also able to create a foreword for the front of the brochure. This sits alongside the forewords from the 3 human guest curators at the festival.

— Kerryharrison (@copywriterkerry) May 30, 2019

@wearetinygiant #AIChat. We put AIDA’s talk titles out to a public vote. Introvert Narwhals was the chosen talk. This event will happen live next Saturday at the Festival https://t.co/JQZLQavZga

— Kerryharrison (@copywriterkerry) May 30, 2019

I can’t wait as well! Do you have any idea the festival goers will react? #AIChat

— Nick Tang (@nickhtang) May 30, 2019

#AIChat. So far everyone has been very encouraging and a little intrigued. The festival attracts people who are curious about the world around them, so I think they’ll love AIDA and find the whole event interesting and inspiring. We hope so anyway!

— Kerryharrison (@copywriterkerry) May 30, 2019

@wearetinygiant #AIChat. AIDA created a range of weird and wonderful talk suggestions for the Festival. These included: Space Dinosaurs, Introvert Narwhals, Aliens What What?, Everest Spoon Science and The Perfume Greenland Mystery!

— Kerryharrison (@copywriterkerry) May 30, 2019

How did the human event managers etc react when they saw the suggestions? #AIChat

— Nick Tang (@nickhtang) May 30, 2019

#AIChat The Cheltenham Festival team have been absolutely amazing. The festival co-ordinator, loved the talk titles, and we’ve had a lot of fun on our adventures together.

— Kerryharrison (@copywriterkerry) May 30, 2019