Here’s the deal: You’re a broadcasting or cable network trying to monetize the second screen experience. Unfortunately, no-one’s buying as you haven’t promoted the product, even though it’s the younger demo who are interested (see link number 1). The solution? You could market the product a lot better but do you think people will beContinue reading “Why doesn’t TV Everywhere work?”
Author Archives: Nick
Facebook and TV
First, if you want a very cool infographic on how Facebook makes money, click here (Aldo Baker did an excellent job on this. An excellent read): http://www.business-management-degree.net/facebook/ TV shows use Facebook and Twitter to reach out to their audience and keep them engaged before, during and after the show. The only problem from an ROIContinue reading “Facebook and TV”
Everything is Changing
I love the media and entertainment industry. Often times, I’ll tweet about non-business/entertainment items so I can inspire everyone or make a difference in someone’s life, even it’s a tiny difference. Today, I want you to THINK BIG. DREAM BIG. Life’s not a dress rehersal. You only have one life. MAKE IT COUNT. For me,Continue reading “Everything is Changing”
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