It’s the Thursday edition! Writing about (1) Artificial intelligence (AI) and CC (closed captioning) (2) branding and (3) exercising. Read More
Tag: branding
Taylor Swift – How OTTs Can Copy Her Branding and Succeed
OTT. It continues to grow.Everyday you see companies entering the market to try and capitalize on their content. Fortunately, a lot of them are using the exact tactics Taylor Swift uses to capture the market (here’s the link to the article – http://www.marketingprofs.com/articles/2015/27976/five-marketing-lessons-from-taylor-swift-brand-savant). I will be using the same title headings from Marketingprofs.com. Thank you… Read More