Tag Archives: netflix

Taylor Swift – How OTTs Can Copy Her Branding and Succeed

OTT. It continues to grow.Everyday you see companies entering the market to try and capitalize on their content. Fortunately, a lot of them are using the exact tactics Taylor Swift uses to capture the market (here’s the link to the article – http://www.marketingprofs.com/articles/2015/27976/five-marketing-lessons-from-taylor-swift-brand-savant). I will be using the same title headings from Marketingprofs.com. Thank youContinue reading “Taylor Swift – How OTTs Can Copy Her Branding and Succeed”

It’s Not About You. It’s About Them

This blog post was born from a Twitter conversation I had with @Vincidia social media team; and Kris Nagel’s video on converting viewers to payers – http://snip.ly/n66c#http://www.vindicia.com/videos/kris-nagel-otttv-summit-converting-viewers-payers/. Thank you for the inspiration! Opinions are my own.  ——- Some content creators think the content should stand on its own.  Without any analysis to determine what works.Continue reading “It’s Not About You. It’s About Them”