Happy Thursday. This my attempt at writing an article similar to the ones I’ve read from EYQ Think Tank and KPMG Institute except it’s with a twist. Instead of looking at the big picture (example: how the aging population will impact businesses and government), I’m going to link mindset and how technology companies such as… Read More
Tag: netflix
Taylor Swift – How OTTs Can Copy Her Branding and Succeed
OTT. It continues to grow.Everyday you see companies entering the market to try and capitalize on their content. Fortunately, a lot of them are using the exact tactics Taylor Swift uses to capture the market (here’s the link to the article – http://www.marketingprofs.com/articles/2015/27976/five-marketing-lessons-from-taylor-swift-brand-savant). I will be using the same title headings from Marketingprofs.com. Thank you… Read More
It’s Not About You. It’s About Them
This blog post was born from a Twitter conversation I had with @Vincidia social media team; and Kris Nagel’s video on converting viewers to payers – http://snip.ly/n66c#http://www.vindicia.com/videos/kris-nagel-otttv-summit-converting-viewers-payers/. Thank you for the inspiration! Opinions are my own. ——- Some content creators think the content should stand on its own. Without any analysis to determine what works.… Read More