Mindset ——> technology eating the media and entertainment world

Happy Thursday. This my attempt at writing an article similar to the ones I’ve read from EYQ Think Tank and KPMG Institute except it’s with a twist. Instead of looking at the big picture (example: how the aging population will impact businesses and government), I’m going to link mindset and how technology companies such as… Read More

Taylor Swift – How OTTs Can Copy Her Branding and Succeed

OTT. It continues to grow.Everyday you see companies entering the market to try and capitalize on their content. Fortunately, a lot of them are using the exact tactics Taylor Swift uses to capture the market (here’s the link to the article – http://www.marketingprofs.com/articles/2015/27976/five-marketing-lessons-from-taylor-swift-brand-savant). I will be using the same title headings from Marketingprofs.com. Thank you… Read More

It’s Not About You. It’s About Them

This blog post was born from a Twitter conversation I had with @Vincidia social media team; and Kris Nagel’s video on converting viewers to payers – http://snip.ly/n66c#http://www.vindicia.com/videos/kris-nagel-otttv-summit-converting-viewers-payers/. Thank you for the inspiration! Opinions are my own. ——- Some content creators think the content should stand on its own. Without any analysis to determine what works.… Read More