Sports Broadcasting – Broadcasting via the Net, not TV

Sports is essential in the broadcasting world.

Where else would you pay a lot of money for an event that is broadcasted live, captures a certain demographic and, when recorded, diminishes it’s impact?

On the other hand, leagues like the NFL realize that the audience is increasingly viewing their product online or via mobile devices.

Which makes this decision brave (and curious):

https://www.bostonglobe.com/sports/2015/06/06/yahoo-deal-with-nfl-sign-things-come/y5SFp0TTL36DWdspVvM5nK/story.html

Signing with Yahoo (who paid a pittance of $20 million to the NFL IMHO) while gaining a potential audience of 1 billion (Yahoo) is a great sign that the NFL gets it. And that they want to exploit this audience. On the other hand, it’ll be interesting to see two things:

a) whether or not the vertically integrated telcos/cable (content and pipes) will start bidding even more to keep these rights or

b) if Yahoo et al combine with ‘a’ as a supplement  (eg: broadcasting games on a certain day/period).

Personally, I’d like to see another route -> an Internet company grabbing the entire rights. Then having the telcos/cable companies bid for certain parts.

Not only will you get the best of both worlds (mobile audience) and linear TV/cable, but everyone would be happy (niche advertising, audience demographics).

The future – sooner, rather than later.

Author: Research King

My real name is Nick but my clients call me the Research King. Why? Because I love researching and finding information. And they’re literally amazed when I find the information for them. I love analyzing how technology influences the media and entertainment world. Because the media and entertainment industry is constantly changing. And technology is playing a big role in changing it (from CD’s to live-streaming). Finally, I love coffee, going to the gym/working out and anything to do with athletic leisure clothing (I’m a big Lululemon fan). P.S. If you need to follow me on social media: Twitter: @nickhtang Instagram: @the_information_guru

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