Tag Archives: sports

It’s Thursday! Your Weekend? It Starts Now.

Happy Thursday!

I analyze how technology impacts the media and entertainment industry.

Here are the three articles you need to read so you can stay ahead of your competitors. Or you’ll end getting left behind:

1) from Kyle Wiggers:

https://venturebeat.com/2019/05/14/ibms-ai-achieves-state-of-the-art-broadcast-news-captioning/

Let’s be honest. Everyone says artificial intelligence will become your next news captioner/reporter etc. But as you read the article, you’ll notice that this wasn’t done during a live broadcast.

And if you think about it, a TV news operation still needs human reporters/editors etc to find and edit the stories you see on your local TV newscast.

The winners? The human reporters, editors etc.

2) from Charlene Weisler:

http://weislermedia.blogspot.com/2019/05/how-ai-and-machine-learning-are.html

Charlene’s headline says it all. Focus on her interviewees who talk about sports content. And the lastest GOT (Game of Thrones) coffee cup mistake (and how artificial intelligence can be used in both areas).

3) from Robert Briel:

https://www.broadbandtvnews.com/2019/05/16/netflix-leads-french-svod-market-with-57-3-share/

If you live in France, these numbers should/will scare you. Why? It demonstrates that technology (in this case, Netflix) is disrupting the linear TV and cable world (think about it for a second. Each time you play/stop/pause a program you watch on Netflix, it’s a datapoint for the company to consider).

P.S. Keep in mind that the French subscribers of Netflix are watching US content (and since there’s a lot of it on Netflix) = higher market share.

That’s your Thursday and early weekend round up from me.

See you next Thursday!

Have a great weekend!

 

 

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Sports Broadcasting – Broadcasting via the Net, not TV

Sports is essential in the broadcasting world.

Where else would you pay a lot of money for an event that is broadcasted live, captures a certain demographic and, when recorded, diminishes it’s impact? 

On the other hand, leagues like the NFL realize that the audience is increasingly viewing their product online or via mobile devices.

Which makes this decision brave (and curious):

https://www.bostonglobe.com/sports/2015/06/06/yahoo-deal-with-nfl-sign-things-come/y5SFp0TTL36DWdspVvM5nK/story.html

Signing with Yahoo (who paid a pittance of $20 million to the NFL IMHO) while gaining a potential audience of 1 billion (Yahoo) is a great sign that the NFL gets it. And that they want to exploit this audience. On the other hand, it’ll be interesting to see two things:

a) whether or not the vertically integrated telcos/cable (content and pipes) will start bidding even more to keep these rights or

b) if Yahoo et al combine with ‘a’ as a supplement  (eg: broadcasting games on a certain day/period).

Personally, I’d like to see another route -> an Internet company grabbing the entire rights. Then having the telcos/cable companies bid for certain parts. 

Not only will you get the best of both worlds (mobile audience) and linear TV/cable, but everyone would be happy (niche advertising, audience demographics).

The future – sooner, rather than later.

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