#AIChat is a 30 minute Twitter chat on artificial intelligence.
My guest(s) cut through the artificial intelligence noise.
To help you make smarter decisions.
On Tuesday, February 26th, 2019, my guests were @PRKezza and @mpfalangi.
The topic? Artificial intelligence in the Public Relations world.
**** Mistakes are mine. *****
Here’s Q1 for @mpfalangi and @PRKezza:
How can communications, PR and marketing pros, and young talent field train themselves to work better with AI and virtual assistants? #AIChat
— Nick Tang (@nickhtang) February 26, 2019
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Hello! #AIinPR was formed with this exactly in mind – to explore AI’s impact on #comms & #marketing, by providing guidance and an initial framework for professionals, so they can start upskilling in anticipation of industry changes. You can join our events to kick this off (1/2)
— Maria Loupa (@mpfalangi) February 26, 2019
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or have a read at the paper ‘Humans still needed: an analysis of skills and tools in public relations’ https://t.co/eQNUvyJTfS #AIinPR 2/2 pic.twitter.com/WmOuuatsIe
— Maria Loupa (@mpfalangi) February 26, 2019
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#AI really is our intelligent assistant for 2019 & going forward. Tools will really help us work smarter faster. Young talent/all comms pros need to know all things data, machine learning & tech as well as the tools in our roles/AI products being used out there #AIinPR #AIChat
— PRKSheehan (@PRKezza) February 26, 2019
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As you’re talking Q1, here’s Q2 for @PRKezza and @mpfalangi: What is #AIinPR? #AIChat
— Nick Tang (@nickhtang) February 26, 2019
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It’s a panel of #PR, #comms professionals & academics, with a keen interest in propelling the industry forward by looking into upcoming trends & their impact on our profession. You can find out more here https://t.co/mCrFdtmeJi and by following #AIinPR. pic.twitter.com/L8Ilh9IOhP
— Maria Loupa (@mpfalangi) February 26, 2019
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#AIChat Question for @PRKezza and @mpfalangi – how long do you think until marketeers grasp that AI delivers incredible PR opportunities? We still seem to be operating in a realm of early adopters. @nickhtang
— uoʇɹou (@ericbratislava) February 26, 2019
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I’ll just use one of my fav quotes here by Konstantinos Daskalakis, MIT Associate Professor of Electrical Engineering and Computer Science. ‘AI is coming, but has not arrived yet’ – I believe that we will see more robust implementation in the next 5 years
— Maria Loupa (@mpfalangi) February 26, 2019
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Hey Eric. Marketing and PR have never been early adopters of any innovation at scale. With #AI that has to stop this time, it’s not a vision, as the products we will see organisations and services use out there will get better over the next few years. #AIChat. #AIinPR
— PRKSheehan (@PRKezza) February 26, 2019
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Follow up question for all of you. Do you think that #AI will help #marketers and #PR 🌎 do their jobs better?
— Nick Tang (@nickhtang) February 26, 2019
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100% yes. But in our experience – @wearetinygiant – there are those who get it within seconds and those who wish that it went away. It’s a very interesting tension.#AIchat
— uoʇɹou (@ericbratislava) February 26, 2019
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Absolutely. It is a no-brainer and in years to come, as we see #AI be part of corporate/business strategy – it will become BAU for us #AIChat #AIinPR
— PRKSheehan (@PRKezza) February 26, 2019
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For those in the Twitter Universe who aren’t familiar with the term BAU, could you define this for us? #AIChat
— Nick Tang (@nickhtang) February 26, 2019
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Business as usual! #AIChat #AIinPR
— PRKSheehan (@PRKezza) February 26, 2019
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For sure – we’ll be able to become better at metrics and evaluating our campaigns; set specific objectives from the start, and automate processes that currently ‘drain’ teams #AIinPR
— Maria Loupa (@mpfalangi) February 26, 2019
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100% – AI really is an opportunity for us. We just need to ensure we diversify our skills to remain relevant, as well as knowing all things data and tech. #AIChat #AIinPR
— PRKSheehan (@PRKezza) February 26, 2019
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With all new tech, it’s a natural reaction right? It’s how the client(s) deal with it. You can only a horse to water. It’s up to your client(s) whether or not they want to take the next step. #AIChat
— Nick Tang (@nickhtang) February 26, 2019
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Exactly – all industries have gone through a ‘luddite’ state at some point. It’s only by focusing on applications, benefits and how to drive best practices though, that the discussion becomes interesting.
— Maria Loupa (@mpfalangi) February 26, 2019
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Soon we may have the learning uploaded right into our brains using #AI which in light of capacity usage could have all kinds of effects & truly change the fabric of society 🤔#Edtech #ThursdayThoughts
— BrainBlender🤔🌐 (@BrainBlenderTec) February 28, 2019
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#AIChat When it comes to #AI: Be curious, proactive and never stop learning in this ‘transitional’ period for businesses & #comms pros. Test a variety of tools; see what works best for you (new smart CRM tool, chatbot etc.); read new books and take free #AI courses @AIinPR
— Maria Loupa (@mpfalangi) February 26, 2019