Tag Archives: content

It’s Not About You. It’s About Them

This blog post was born from a Twitter conversation I had with @Vincidia social media team; and Kris Nagel’s video on converting viewers to payers – http://snip.ly/n66c#http://www.vindicia.com/videos/kris-nagel-otttv-summit-converting-viewers-payers/. Thank you for the inspiration! Opinions are my own.  ——- Some content creators think the content should stand on its own.  Without any analysis to determine what works.Continue reading “It’s Not About You. It’s About Them”

Who’s the broadcaster now?

Picture this. You’re at a fight. Ring side seats. You paid a lot of money. Nothing will ruin your mood. Until you see people filming the fight via their smartphones. Transmitting short clips using Periscope or Meerkat. The picture? Grainy. Uneven. Short. But the idea is there – paid people “thinking” that they’re helping othersContinue reading “Who’s the broadcaster now?”

Pipes? Without them, no content

I love reading this article. It proves that the pipes (cable, fibre optic) aren’t important. The content is. While the author has a point, some would argue that you need both to succeed in the marketplace (eg: Comcast-NBC Universal, BCE-Bell Media).  Or the deep pockets (i.e. money) you need to buy the content (an excellentContinue reading “Pipes? Without them, no content”