I hope you’re having an amazing start to summer (if you live in the northern hemisphere) or fall (if you live in the southern hemisphere).
Here’s the one article that impressed me this week when it comes to technology’s impact on the media and entertainment world (it’s written by Ana Nicolaci Da Costa from the BBC):
Let’s break this down/implications:
A) yes, you’re seeing a lot of articles on artificial intelligence. Why? Because no one has figured out how it’ll impact the media/entertainment (or any other field). Everything is a guess at the moment
B) no, artificial intelligence won’t take your job (I assume you’re a human reading my article. If you’re a robot…)
C) in order for artificial intelligence to create X (X = advert/advertising/article/story etc), it needs to access the earlier content. The content that humans have made. Only then can it be used to create new content by splicing and analyzing the data
D) yes, artificial intelligence is a tool. That saves you time. By helping you analyze the data. And giving you options (kind of like those multiple choice exams you had in high school/college/uni. P.S. The answer? It’s always “C” 😉 and
E) from a media and entertainment POV, you’re (the human) always in control of picking (and modifying) the content. Can it give your company an edge? Of course it could. Unless your competitors are using it. Then you’ll have to use a human (and human creativity) to stand out.
Have a great weekend!
I’ll see you next Thursday!
P.S. If you need some more background information, my guests and I talked about this during #AIChat (#AIChat is a monthly Twitter chat on artificial intelligence (AI). You’ll love reading it because there’s two distinct views on how AI will impact the media and entertainment world (I’d take notes if I were you):