Television. It used to be that the only option was buying a big tv screen, placing it in one’s living room or den, then everyone would gather around at a specific time to watch their favorite program. Not anymore. As Maria Rua Aguete, Research Director for Television Media at IHS wrote in her blog: “USContinue reading “TV….it’s an app”
Author Archives: Nick
Why you need niche OTT
The viewer controls the dial. Not you. The media and entertainment world is changing. Viewers want to see their content when and where they want. Without the annoying advertising. With no breaks in between episodes. Without the noise, expensive movie tickets and snacks. And without paying for an expensive cable bundle with useless channels theyContinue reading “Why you need niche OTT”
Taylor Swift – How OTTs Can Copy Her Branding and Succeed
OTT. It continues to grow.Everyday you see companies entering the market to try and capitalize on their content. Fortunately, a lot of them are using the exact tactics Taylor Swift uses to capture the market (here’s the link to the article – http://www.marketingprofs.com/articles/2015/27976/five-marketing-lessons-from-taylor-swift-brand-savant). I will be using the same title headings from Marketingprofs.com. Thank youContinue reading “Taylor Swift – How OTTs Can Copy Her Branding and Succeed”
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